On October 31, 2024, the World Tourism Alliance Xianghu Dialogue - Travel Service Parallel Forum was successfully held in Sanya. The forum was chaired by Sun Guizhen, Vice President and Secretary General of the China Travel Service Association, and attended by over 300 important guests and industry representatives.
The forum pointed out that travel services play an important role in promoting economic prosperity and meeting the needs of the general public. Currently, China's travel services are in a critical period of transformation, with technology empowerment and deep cross-border integration bringing opportunities to the industry, but also facing challenges such as intensified market competition. In this wave of change, the China Travel Service Association, as an important organization in the travel service industry, is like a solid bridge, closely connecting various links within the industry.
Representatives from both domestic and international member units of the World Tourism Federation, Vice President and Executive Director of the China Travel Service Association, Presidents and Secretaries General of 14 branch offices, as well as friends from the news media, also participated in this forum.
