In the era of information explosion, how to effectively disseminate ESG (Environmental, Social, and Governance) concepts has become a major challenge. To this end, we have specially launched the "ESG Pioneer IP/Short Video/Live" platform, aiming to spread and promote ESG values and excellent practices through diversified digital media forms.
Firstly, our Pioneer IP project aims to create a series of iconic characters or stories with ESG as the theme. These IPs can not only be presented in the form of books, comics, animations, etc., but also developed into mass media works such as movies and TV dramas through cooperation. Through these vivid and interesting IP images, we hope to convey ESG concepts to the public in a more understandable way, inspiring more people's attention and action towards environmental protection, social responsibility, and corporate governance.
At the same time, short videos and live streaming, as the most popular forms of media nowadays, have also become important ways for us to spread ESG concepts. We will record the actual actions and achievements of enterprises and individuals in the ESG field through short videos, such as the operation of green production lines, the conduct of public welfare activities, the application of environmental protection technologies, and so on. These short videos are not only rich in content, but also highly entertaining and shareable, which can quickly attract widespread attention and discussion on social media.
In terms of live streaming, we regularly hold a series of online lectures, seminars, and interactive activities related to ESG. By inviting industry experts, business leaders, and philanthropists to share their experiences and insights, we hope to provide the public with an opportunity to understand and learn about ESG. At the same time, the introduction of live interactive features allows us to respond promptly to audience questions and feedback, enhancing the effectiveness and coverage of communication.
It is worth mentioning that we also pay special attention to the needs and interests of the younger generation. In order to attract more young people's participation and attention, we not only focus on creativity and novelty in content production, but also collaborate with some well-known KOLs (key opinion leaders) to expand the dissemination of ESG through their influence. We believe that only by attracting more attention and participation from young people can the future of ESG work be brighter.
ESG Pioneer IP/Short Video/Live Streaming "is not only a communication platform, but also an interactive and learning platform. Through this platform, we hope to provide more people with opportunities to understand and practice ESG, and inspire more attention and action on environmental, social, and governance issues. In the future, we will continue to explore more forms and channels to make greater contributions to the dissemination and promotion of ESG concepts.
In short, 'ESG Pioneer IP/Short Video/Live Streaming' is an innovative attempt by us to promote ESG concepts in the new era. We firmly believe that through rich and diverse content and forms, ESG values will be deeply ingrained in people's hearts, inspiring more people to participate in sustainable development practices. We look forward to working together with everyone to build a more harmonious and sustainable society.